Episode Transcript
[00:00:05] Speaker A: I believe that's going to be one of the ways we really provide this welcoming and user retention in terms of as a game developer and of course as terms for the players.
[00:00:21] Speaker B: We're moving past the earn first, fun later phase. The next wave of Webster games will prioritize gameplay quality with is blockchain adding value rather than being broken.
[00:00:36] Speaker A: If you just want to be able to develop the game based on your vision, but not taking into account the vision of the players who are playing your game, then it's really going to be a huge loss for you. That's why we always utilize these feedback and suggestions for us to be able to further improve our game and further develop the game based on the vision of both game developers and both, I mean both game developer and of course for the player as well.
So that's really going to be, I believe, the one that has been most effective for us in terms of onboarding. Not really just onboarding Web2 players to the game, but also onboarding Web2 users to the Web3 side of the game as well.
[00:01:26] Speaker C: Hi everyone. Welcome to today's AMA event with Blokus.
My name is Andrew and I'll be your host for today. We're thrilled to have you all here as we dive into the world of web3 gaming. Blockus is your all in one platform for web3 gaming, empowering games use to build faster, reduce costs and focus entirely on delivering exceptional gameplay. This is the fifth in a series of amaz where we'll connect with key players in the gaming industry.
Whether you're a developer, game gamer or Just curious about Web3, we're glad you're here. We're especially excited to have Serif, one of the most ambitious and visually selling Web3 games on BNB chain here with us. Their blend of immersive lore and design excellence makes them a flagship project in the space.
Before we dive in, please make sure to follow us on X, which is lockus, and LinkedIn, which is slack/blockusgg for future events, industry news and updates on what we're building. Feel free to share the space link during the event and if you have questions for Bowen or Louis, please feel free to drop them in the chat. We'd love to hear from you. Now let's kick things off. Louie and Bowen, could you each share a bit about yourself and the back and your background and the projects you're currently working on?
[00:02:34] Speaker B: Hello everyone. Thank you for your invite to this ama. Thank you Andrew and hi, I'm Bowen, Impact BD of Blockers Block Blockus is your all in one web three gaming ecosystem. Our team consists of members from Roblox, Nexon and other leading Web3 projects. We recognize the immense potential of Web3 gaming, but we've also identified the critical pain point. Many high quality games are eager to enter web3, yet most come from a web2 background and lack of blockchain expertise. These teams know how to build great games but but often struggle with Web3 integration, particularly blockchain technology.
That's where we came in. We collaborate with game projects to seamlessly transition their games into web3. At blockers, we are also building Chelsea an op stack layer 3 on so name blockchain purpose built to support high performance web3 games. Our focus is to provide game studios with scalable infrastructure, seamless onboarding like wallet and fiat payment. Also strong go to market support.
Serf is one of the most visually stunning and ambitious Webster games on BNB chain, blending high quality gameplay with immersive design and deep lore. We are honored to have them as an AMA guest and are excited about the possibility of deeper collaboration in the future.
We see Surf as a flagship example of new generation of web3 games, one that prioritizes experience and polish while thoughtfully integrating blockchain. Thank you.
[00:04:14] Speaker C: Amazing. Louis, could you share a little about your background and more about Serif?
[00:04:20] Speaker A: All right, so for the background regarding myself I've been part of the Serif project since day zero and I've been handling the community meeting and of course like we're doing now all also the ama but for Seraph itself. We actually name Seraph as a AAA game that is going to be having the gameplay theme of being an arpg but we also mix in some kind of MMO elements. But the game has been developed by Surf Studio since a long time ago and we've been developing the game for a long time and and have been releasing a lot of alpha beta and whatnot even before we've launched the official game and then of course before launching in Steam as well. But for the core of what the game is like it's going to be like a dark loot mechanics that has these features wherein we integrate not only AI but but also having this like I mentioned earlier having these elements of MMORPG or MMO itself and then of course as any MMO or as any web3 game also this open economy and then of course being able to really provide a lot of the users more hero classes that they can experience playing and of course this dungeons, this storyline and then these bosses that they can challenge themselves in.
But to be specific on these specific key features. As an example, this AI integration really focuses on us as a developer providing users this engaging dynamic multiplayer gameplay. And then for the open economy, it's just really for us to be able to provide users this kind of economy wherein they're not only playing the game for themselves, but also playing for them build the economy themselves. I think that's going to be really one of the interesting parts of being an MMO game and of course intercolliding with it being a web 3 game as well. And then like I've mentioned earlier, we also have this MMO elements so that there's going to be also similar to AI integration for us to be able to enhance the gameplay of the users in terms of having this kind of team ups and you know, PvP leaderboards for the users. I believe this is one of the important parts where we really provide users more kind of gameplay instead of just this usual RPG gameplay where you have this, for example dungeon runs storyline and then that's it. Right. But for us here in Seraph, we want to be able to provide users new campaigns every kind of season.
And then like Bowen mentioned earlier, is that we have been building in the PNB chain and as actually want to be considered as the high quality gameplay with immersive design in the industry or in the chain itself. And thanks to this kind of innovation that we're trying to do here in Serov, we've actually been able to be ranked number one on BNB chain games and and of course have a lot of milestones such as being able to have huge numbers not only in terms of total players for a specific season, but also for the unique Active Wallet addresses that is interacting with Seraph in the Darkness.
So again, before I finish this introduction, I would like to also thank you guys for inviting us here in the space and of course for this users that are also listening to this space, for spending some time on listening to what we want to be able to really share with you guys during this space and of course what we can try to do for you to be able to really be part of the projects we're building here in the Web3 ecosystem.
[00:08:32] Speaker C: Amazing. Yeah. Thank you so much for being here with us today.
I have a few more questions regarding your new season and your development.
Could you possibly tell us a little bit more about the recent launch of Serif Season three and what's specifically new this season compared to before?
Are there any updates or new developments that you could share with us?
[00:08:55] Speaker A: All right. So I think a little background regarding this seasoning first.
Right. So even though we're actually saying season three, we're actually kind of already in season four because we had the season zero, but even before we started the season releases we've been like I've mentioned earlier, releasing a lot of game tests and I think if we're going to be counting all of those, I believe we already had around 13 or 14 kind of season plus game tests. So we've like I've mentioned earlier, we've been really developing the game for a long time and we want to be able to, to have this kind of new features, new mechanics and new gameplays every time we do this. And that is not also or I mean it is also going to be the case for season three. So for example, for season three there are a lot of new things that we've had actually released for new players and old players to be able to experience.
So one of that I believe the important part is going to be the staking that we've released not only within the Pancake Swap but also within our own ecosystem which is going to be through the app wallet.
So recently we've mostly been listed in central exchanges, but of course in the spirit of decentralization and open economy, we've also released recently on Pancake Swap for us to be able to really not also provide this, like I mentioned open economy to the users, but also for us to be able to further expose what we're building not only to gamers, but also to people who are into defi that may be interested in our game or maybe just interested to support the ecosystem through staking or whatnot. So that's going to be the one huge change that we've done in season three and then the next one would be specific to the game, it itself.
So recently like I've mentioned, we want to be able to provide new gameplays and new features every time. Right. So for season three we've released this mercenary system wherein there's going to be two kind of gameplays for this kind of approach.
So in this way this new gameplay is also going to be interconnected to the current gameplays that we already have. So we have this special dungeons where people, people can compete in. There's going to be a leaderboard and then there's also going to be non leaderboards wherein player can really earn NFTs or, or be able to earn tokens through the game. So we do this in a weekly basis so that users can actively participate and actively be part of this leaderboard programs that we have, wherein we provide them feather NFTs or even tokens themselves.
And then going back to the Mercenary system, this is going to be an additional gameplay that we want to be able to provide users wherein it's going to be automated so that it's not only going to be the usual gameplay that they've already been accustomed in setup in the Darkness as an mmorpg.
So we want to be able to provide this new exciting gameplay. For example, in season two, we've had this kind of of prison gameplay wherein people are also going to be able to somewhat bet on a certain dungeon or a certain jail wherein they think they're going to be safe from attacks and they can earn something out of that. So now it's going to be different and the players are going to be having, like I mentioned earlier, the NFTs which is going to be interconnected to the mercenary gameplay. And then this gameplay is going to be having two ways. Ways where you can have the mercenaries go to a dungeon or you can have mercenaries farm something for you while you play something else. So this really provides users not only more gameplays, but also unlock more ways for them to be able to earn in Seraph in the Darkness. Because like I've mentioned previously, it's just going to be the dungeons where they can play and earn. But right now, not only do we provide them more gameplays but but we also provide them more core mechanics where they can earn tokens and NFTs and whatnot. So as we go forward from season three, we're also going to be providing new gameplays and new features as well. So we're not really going to be stopping on further developing Seraph. And I believe as a game project that is going to be one of the most important part where you really want to be able to provide something new to the users and you want to be able to provide something engaging to the users. So that's really going to be the huge changes or the huge updates that we are doing here in Seraph during season three. And of course maybe as we go forward there are. There might be special events or special campaigns that we can give to the users because not only do we give changes or new updates within the game itself or within the ecosystem itself, but also as in part of marketing campaigns. So if this is going to be something that you guys are going to be interested in, just follow our socials or join our discord, because you never know. You know, sometimes there are going to be new campaigns that Just comes out of nowhere. But of course these campaigns are going to be focused on providing more benefits or more rewards to the users, whether old or new. So yeah, that's going to be really what we are developing or trying to provide to the users for Seraph during season three.
[00:14:43] Speaker C: Amazing. Thank you for that very detailed update.
I think adding on to these new features that you've mentioned.
How does this, how might this relate to whatever your core goal of S3Is? And if after explaining like whatever goal serif S3Is, how does that promote community growth and engagement with the Serif community?
[00:15:13] Speaker A: I think one of the way that it really provides this growth and acquisition or, or retention of users, not only gamers but also investors instead of is that first of all, like I've mentioned earlier, is going to be the continuous campaigns that we have, aside from the fact that we have started to release our own liquidity pool and pancake swap. So there have also been campaigns supporting that, so that users coming in are also going to be engaged to the campaign and becomes or increases the retention rate for these users. And of course we are able to funnel them to the game because it is interconnected on how we have done the campaign for the ones connected to the LP or the fact of the LP being established. So the other one is the other feature that we have, we're not really a feature, but I believe mechanics or reward mechanics that we have done for season three is that we're actually providing this welcome bonus or this welcome package to the users coming in. So if you're a new user that have just started or even if you're in old users coming in to or coming back to Seraphis, you're going to be provided this welcome package that you can actually just use without any kind of expense that you need to do. So previously we've been providing something similar, but I believe for season three it's going to be more of a grand welcoming to the users. For example, one of the things that we provide to these users is actually going to be something that they had to purchase before. But of course, like I've mentioned, for us to be able to really welcome them and provide this kind of welcoming ecosystem or welcoming environment to all the new users is that we provide this paid item for free for them to be able to get started or to kickstart their journey here in Seraph. So one of those items is going to be the item that allows them to be able to level up instantly to level 60. Because how the game works is if you're going to be playing Seraph, you need to be able to finish all the acts from Act 1 to Act 10. And then after that there's going to be 99% chance that you're going to be level 60.
And then after that fact, that allows you to be able to unlock the new world within Seraph. So from Act 1 to Act 10, it's more of understanding the game, understanding the story, and understanding what the ecosystem of Seraph is all about. And then after that, this unlocks you to the special dungeons wherein you can earn NFTs and tokens. So that's really what we provide the users for them to be able to have these items that gets them kickstarted for their journey itself and for them to be able to enjoy the things that they can enjoy from level 60 instead of having to spend their time leveling up or farming from level one to level 60 or act one to act 10. So I believe that's going to be one of the ways we really provide this welcoming and user retention in terms of as a game developer and of course as terms for the players themselves. So that's really how we want to be able to target Season three, not only to provide new gameplays, but also to able to provide them benefits as a player and of course benefits as an investor. So that's really the core target or core goal in S3 to be able to invite not only users but also investors. So I think that's. That really collides us in terms of being a game project and of course in terms of being a Web three game project. So yeah, I think that's really going to be the goal for us here during and the development of Season three.
[00:19:25] Speaker C: Amazing. Yeah, I think that's really great to hear how you're casting a very wide net for this next upcoming or I guess already released season.
How would you say do these new features, besides the onboarding process, attract new players into the community?
[00:19:45] Speaker A: Right. So like I've mentioned, the way we really approached it is released two mechanics or two new features at the same time. Because like I've mentioned, we don't really only want to be able to target players, but we also want to be able to target investors within the defi space. That is also one of the reasons or that is also. Or that it's one of the main reasons actually why we've wanted to be able to have Season three and the fact of establishing the liquidity pool at the same time. Because if it's just going to be one of the. The Cases one by one, then the effect might be way lesser compared to what we're getting right now. But in terms of your question, it's actually been quite effective in terms of really providing or really exposing the project in terms of what we really want to be able to achieve. Because what we've been able to get right now is a lot of users are actually coming in and then a lot of these users, some of them are asking about the game, some of them are asking about the liquidity pool, but most of them are actually asking about the same two things. So that is really one of the important parts of the market share that we want to be able to target. We don't want to be able to just target players, we don't only want to be able to onboard defi investors or stakers or people who are in the who are interested in tokens, but we want to be able to be able to retain users coming in that are interested on both. They want to be able to play the game, they want to be able to invest on the tokens, or they want to be able to stick on tokens all together. So right now what we can actually see is that the campaign that we've been doing have actually been really effective, not only in terms of onboarding, but only in terms of acquisition of users, but especially for the retention of the users coming in. So I believe everything we've been doing has actually been quite effective and we'll continue moving forward based on the momentum that we're getting right now.
[00:21:55] Speaker C: Amazing. Yeah, I think I haven't tried out the game yet, but definitely it's on my list of Web3 games to try out.
So definitely try playing it sometime soon.
I know you mentioned earlier about following Serif and making sure to provide any feedback for the game. How do you utilize this feedback from users, possibly even before development of Season three, to drive improvements in both Serif and in the community?
[00:22:26] Speaker A: Yeah, this is actually a good question because if we go back to the previous statements that I had, if you remember I mentioned that even before we released this seasonal campaigns or the seasonal releases, we've had a lot of game tests and even way before that or even during that time, we've actually been actively collecting feedbacks and suggestions from the users. And you can actually say that some of the things that we have released and planned to release are actually coming from this feedback. So, for example, like I can tell you is we had this kind of initial roadmap, right? So we wanted to be able to finish or develop our game based on that initial roadmap. And then once we started releasing the game, once we started receiving feedbacks and suggestions, Roadmap started to have these branches within it, and then within that branches are inclusions of the feedbacks or suggestions that are coming from users to be part of the initial roadmap that we had. So some of the releases that we have are actually coming from those feedbacks by the users. So we always utilize these feedbacks and suggestions from the users. Because as a developer, right, you want to, you have this initial or you have this vision of how you want your game to be like, but once players start coming into your project or you start coming into your game, they also have the vision of what they want the game to be like. So you want to be able to mix those two visual visions all together so that both the developer and both the players are going to be happy. Because in the end, that's really what you want to be able to provide as a game developer, right? You want to be able to provide a game that people plays and a game that people enjoys. And if you just want to be able to develop the game based on your vision, but not taking into account the vision of the players who are playing your game, then it's really going to be a huge loss for you. That's why we always utilize these feedback and suggestions for us to be able to further improve our game and further develop the game based on the vision of both game developer and both, I mean both game developer and of course for the player as well.
[00:25:03] Speaker C: Amazing. Great to hear that you're taking a lot of this player feedback already into consideration, even way back during early development.
I think one thing that I notice when I'm playing games or one thing that I notice when I see my friends play games, is that we play for a bit and then we stop.
So there's like a little bit of like a break in between or there's like fatigue over playing too much of a game. Are there any incentive mechanisms for players to keep playing the game and any mechanisms to sort of retain player engagement?
[00:25:42] Speaker A: Yeah, I think this is also actually somewhat connected to the answer that I've gave that I've given before. So we actually very understand that there's going to be this kind of fatigue for players, especially for MMORPG games or even ARPG games in general, because it takes a long time for you to be able to. To build your own character, for you to be able to farm items for your character, and for you to be able to really subject yourselves on the storyline of the project. That is really one of the main reasons why we've had this welcome package where like I've mentioned earlier, we provide users the choice for them to be able to skip all this and prevent this over fatigue from playing from playing the game. Because eventually what we've been able to realize is that some players want to be able to subject themselves from Act 1 to Act 10. That's going to be fine for them. And then we also realized that some users want to be able to go straight to the end of line for them to be able to start earning, because that's what they really focus on.
So that's why we've given this option for users to be able to have this free item which is actually going to be originally paid item, wherein they can skip all these things that they do not want to be subjected to. So this really reduces the fatigue from playing the game and really allows users to be able to focus on the kind of gameplay mechanics that they are actually looking forward to or for the ones they are more interested in. Because if, for example, if you're a gamer, right, leveling up from level 1 to level 99 from certain RPG games can be quite can take a long time. But for a certain level, for example from level 60 to level 99, although it takes a long time, it becomes more interesting. That's really the core idea that we want to be able to implement.
If a user does not want the boring part of level one to level 60, we can give them the option to start from level 60 to level 99. But if user loves this or he really wants these challenges, he really wants this kind of being able to understand the game, then even if we give him the option to be able to start level 60 to level 99, he will opt to not do that, but choose to start from level one to level 60 and a level 60 to level 99. So I believe the core answer to your question really is for us to be able to provide options or several options to users for them to be able to choose and then for them to be able to really decide how am I going to be able to lessen my fatigue from playing the game and for me to be able to enjoy the game and for me to be able to continue being incentivized for playing the game. So it's not really just going to be us deciding the ways that we can provide this kind of idea, but we provide them a lot of ideas or a lot of options for them to be able to choose from. And then that's really when we are going to be able to see which are the options mostly used or what kind of of users are mostly choosing this kind of option. This really allows us to be able to understand the players who are engaging with us, whether for a short time or whether for medium time or whether for a long time. So I believe that's really going to be the best approach that we've been doing right now.
[00:29:30] Speaker C: Amazing. I think that's really great to hear how you're giving players options and then on top of that, from the data you collect, you're able to see what your player base prefers. I think that's really unique and different from what I've seen with other Web3 games.
Moving back to game development, what are the main challenges your team has encountered while driving both project and community growth? And what, what strategies are in place to address these kinds of challenges?
[00:30:05] Speaker A: I think for this part, I think it's not really going to be very exclusive for the team on what kind of main challenges are being encountered in terms of game development, because if we look into it, I think most of the project really gets in term of, of obstacles that they get from this is yeah, users are experiencing a lot of bugs or issues within the game. And even, even before season three and even during season three, this is also going to be the same main challenge that we're actually encountering as a, as a game developer. We are having these issues of being able to fix these issues at an appropriate time or to be able to fix them at a short time because it takes a long time for you to be able to really figure out where the issue is coming from. It takes a long time for you to be able to redo or be able to try out where this or why this issue is happening, what factors are being the reason for this, bugs on occurring and then etc. Etc. So I think that's, as a community growth, of course that affects your user retention and of course user onboarding, because if they're going to be continuously having these issues, it provides not only the fatigue but also for the emotional stress that users are getting from not being able to play the game normally because of the bugs or because of the issues happening as they go forward from game progress of 0 to 1, to 2 to 3 to 5 and then to 100. So like I've mentioned, I believe this is not going to be really exclusive for us as game developer because I believe most games are actually having this issue as the main challenge or main obstacle for us to be able to provide a good gameplay experience to the overall user base that we have here in Surf.
[00:32:23] Speaker C: Amazing. Yeah, I think that definitely prioritizing being able to fix bugs or issues to make my experience and other players experiences better is one of definitely every game studio's goal. In the end, I think as well, I'm curious, we've heard a lot about Sarif and we've heard a lot about this new update. Are there any new developments that are on the way, say, like Serif? Is Serif collaborating with any other projects or are there any other plans or set plans in the future to be expected?
[00:33:00] Speaker A: Yeah, I think, you know, as a project in Web3, collaborations and partnerships, in terms of marketing, in terms of strategic partnerships or in terms of just normal collaborations is very normal in the space. And that really does not exclude us as game developers here in South. Whether it's going to be within the BNB Chain ecosystem or maybe it be in terms of specific industry, it's going to be in games, in terms of DeFi, in terms of other kind of industries in Web3. So we are actually continuously doing this collaboration. So for example, of course we had the collaboration with Pancake Swap. I think that's really, that's really not going to be anything surprising in terms of partnership because like I've mentioned earlier, we've released our Liquidity Pool in Pancakes span Cake Swap v3, so it's not really going to be surprising that we're going to be having that kind of collaboration. And of course, as builders in the BNB Chain ecosystem, we're also actively in connection or in partnership with the BNB Chain ecosystem because as a chain they're actually quite supportive on the projects building on top of them. So I think that's really going to be one of also one of the main reasons why we're building a top of the BNB chain ecosystem. And of course one of the other collaborations that we've done is we've been listed on Binance Alpha. So I think it's really going to be one of the top changes or top developments that we've had even before the establishment of the Liquidity Pool and Pancake Swap. And of course we're also doing this kind of collaborations, for example, with you blockers in terms of, of being able to provide exposure to other projects or to other users or to other communities of other projects regarding what we're trying to do as a project here in Seraph in the Darkness. And of course we're actively collaborating with the security projects as well. Especially during the development or the establishment of the liquidity pool in Pancake Swap. So I believe it was a partnership with Go plus Security for us to be able to provide really this kind of welcoming aura or welcoming statement for users that if they're going to be involving themselves unlocking the token for the liquidity pool, it's going to be safe. So I think that's also one of the huge partnerships that we are actually proud to be of because I think security is going to be one of the most important part as you go forward in the DeFi space.
[00:35:55] Speaker C: 100%. Yeah, I can definitely imagine as well with new updates on the way, prioritizing security is always also really a big factor, especially with web3 games in game development.
How do you speaking on that? There's been a lot of chatter and updates or even tension in the current markets in the Web3 space.
How do you view that kind of impact on Sarif and do you have any strategies in place to address that too?
[00:36:28] Speaker A: Impact of the current market? I think there's really a little impact directly to the project, but indirectly I believe the wants of the current market or the face of the current market that affected the project is going to be with the view of the general public in Web3 in terms of Web3 gaming projects. Because I believe that, or if you guys have not been aware, there have been a lot of gaming projects that has closed down and then because of this impact or because of these happenings in the current market, a lot of users, not only in people who are interested in gaming, but also have been keeping an Eye on Web 3 Gaming, have this negative impact on or negative outlook to the current gaming space in Web3, although that could have had indirect impact to to Seraph itself. You know, our players are still supporting us, new users or new players are still coming in. So I believe that the impact on us as a gaming project has not really been that huge, although there has been a few percent of it taking a toll on moving forward. Because for example, if we provide an outlook on how we expect the user growth to be like based on our previous metrics, the number is going to be higher of course. But like, like you've mentioned, there is going to be an impact because of how users have looked into the gaming space right now. So the numbers have been relatively lower compared to expectation, but the retention have still been great. So even though the expectations on certain metrics have not been been on on the dot, I believe the future progress or development of Seraph in terms of being able to have user acquisition and user retention are still in good health. But for the certain strategies for us to be able to really address it, I believe the best strategy is just to really continue building, continue doing the marketing and continue on providing new gameplays and new features that new users and old users are going to be interested in. Because that's really what you want to be able to achieve as a game. You want to be able to welcome new users because of intriguing gameplays or intriguing developments and you want to be able to retain users by providing the same things as well. So I think that's really going to be the main strategies we want to be able to do or or we continuously do. For us to be able to really address this negative outlooks or negative impacts that the current market in Web3 gaming have been able to get from the recent timeline of I believe since two months ago or a month ago.
[00:39:35] Speaker C: Amazing. Yeah, it's great to hear that with everything going on right now, definitely it's great to retain players and users especially for upcoming updates and new features.
For this next question is for both you and Bowen, what trends do you foresee for the development of Web3 games in the next, let's say a few years?
[00:39:59] Speaker B: So there are a few major trends I see shaping Web3 gaming in the coming years. The first one is better games, not just tokens, are moving past the earn first, fund later phase. The next wave of web3 games will prioritize gameplay quality with blockchain adding value rather than being the core product.
And I think the second one is player owned economies. More refined tokenomics and asset utility will lead to sustainable in game economies. It's not just about trading, it's about long term engagement and value.
Blockus was founded to empower game developers. Our goal is to reduce the friction of building and scaling in Web3 by providing optimized infrastructure via Chelsea and our core features from account management, NFT management and also marketplace payments and transaction to quest and reward distribution ecosystem support from game launch marketing to liquidity. We believe the future of gaming is chain specific, fast, modular, low cost environments tailored to games. That's what Chelsea offers and we hope to support projects like Seraph to expand beyond monolithic chains and unlock more possibilities in the web3 space. Speaking of multi chains and modular gaming, I also saw a major trend is more and more games will deploy across multiple chains like Chelsea, optimizing for cost, speed and community access.
The last one I think is social and creator tools. Communities and content creators will have more tools built around games from Quests to ugc. This will drive retention and viral growth At Blockus we're already seeing these shifts happen. Our mission is to help studios to get ahead of these changes trends whether it's through SDKs, GoToMarket support or our op stack layer three solution like Chelsea.
[00:42:00] Speaker C: Amazing. A lot of great insights. Do you have anything to add on Louis?
[00:42:03] Speaker A: Yeah, I think Bowman was really able to touch base on what we also be able to expect because you know if you really base it on the historical development of Web3 gaming we have started on labeling are the category of being play to earn, play to own, play to own, play to play, earn to own. So you know there's going to be a lot of versions really on how we've been able to categorize web3 gaming but in terms of what we have right now and how web3 gaming is like Moen has really like. What's really mentioned is that we've been able to see more games develop actual games compared to really focusing on tokens. So I believe that's really going to be one of the best trends that we've been able to see on how web3 gaming is shaping the standards of the game development or the project development in web3 gaming space. So if we're going to be able to continue with this trend I believe not only are we going to be able to provide better gameplay as we move forward but also better tokenomics moving forward. So that's really going to be one of the I think important things that we want to be able to see in terms of game development or project development in the gamefi space. But of course being able to have this modular gaming and of course this easier onboarding to both players whether in web 2 or web 3 but of course easier onboarding to to people who have not started playing yet but are actually well versed other spaces or other industry within the space. So I think that's really going to be the main thing that we need to be able to focus on be able to have easier onboarding to players, easier onboarding to Web3 and Web3 users and of course easier on boarding to people outside from gaming coming in to the gaming space.
So for that I believe right now we're in a good pace of development on trying to really provide what the Standard is for web3 gaming.
[00:44:16] Speaker C: Amazing. Thank you both for those great insights. I think there will be a lot of really exciting developments in the web 3 space in the next couple of years.
I think I'll open up the floor now to questions from the audience. If you have any questions, feel free to ask them. I already have two in the existing X thread. The first one is how do you attract Web2 players to participate in Web3 gaming? I think leave this up for maybe Louis for you to take this question of how do you attract web 2 players to play Sarah?
[00:44:54] Speaker A: Right. So I think there's going to be two ways of how we've done this. So the first one is the easier registration or the, the seamless registration. So normally most web3 games have really been focused on being able to have or be focused on wallet registrations, right? So, so that means that if players coming from Web2 wants to be able to try out their game, they need to be able to understand first something else before they're able to understand your your game. So that's going to be another step for them that they need to be able to finish before they start playing your game and that actually becomes one of your obstacles as well. So the way we've been able to do or to skip this kind of of obstacle in terms of registration is that if you want to be able to play the game in Seraph, you just need to be able to download the game, register and that's it. During your registration you're actually going to be provided a wallet address as well. That is not really going to be showcased to you. You don't need to be able to be told that hey, you finished registration, look at your wallet here. No, we just let you register. Then after your registration you are provided the wallet on the back end and then you are actually logged on to the game directly so you can experience the game after registration. It's really going to be that simple. And then while you're playing the game, you're going to be able to encounter yourselves on items or drops that are going to be NFTs. And then you're going to be able to see the description that it's going to be tradable on chain. And then during the time users coming from Web3 are going to be able to look oh, what does that mean? Trading tradable on on chain. What is that? And then they go may they may be able to earn, they may be able to learn for how to trade it on chain through the game itself or they can go to the community and ask about it and then they can look into the Web three side of the game and then that's when they are interested in, they start to learn it for themselves. Because to be honest, if you are providing the education to the users, even if they do not want to be able to earn it or to learn about it, it's going to be harder for them to learn about it. But if they want to be able to learn about the same thing, but this time they want to be able to learn about it, it becomes easier for them to be onboarded. That's what we're trying to do here as well in Seraph. So that's really going to be the number one case and then the number two case is of course by providing exposure to the Steam marketplace. So Seraph right now has two version that's going to be the Steam and then for web3, so while you're playing Steam, you can actually be within the same client that is going to be for the users playing the web space as well, but you have different kinds of of mechanics and then you're going to be able to see that, oh, you can't access this kind of mechanics. Why is that? Oh, there's another client, what is this client? And then they onboard to the clients and then they get funneled again to the same mechanics or to the same ecosystem flow that has been provided to the users who are trying to play out the game through the Web three clients and and then to be onboarded to the Web three space through the approach that I've mentioned earlier. So that's really going to be, I believe, the one that has been most effective for us in terms of onboarding. Not really just onboarding Web2 players to the game, but also onboarding Web2 users to the Web3 side of the game as well.
[00:48:44] Speaker C: Amazing. Yeah. I think as someone who used to be a very, or is still very web 2 based gamer, definitely being able to get on board and onto these new games is a very important part the gaming experience for web3.
Another question we have in the comments is in the process of community operations, are there different strategies for players from different regions?
[00:49:13] Speaker A: Is it still for me or is more.
[00:49:17] Speaker C: I think, yeah, I think this is directed for Sarah again.
[00:49:21] Speaker A: Yeah, for us, you know, the gameplay or the market share of the Geo of the gameplays are actually quite mixed. But if we look into the trend even way back before most of our players are actually coming from Southeast Asia and then after that it's going to be from CIS and then after that it's going to be on Latin America. So it's really going to be quite a global player base. So that's also one of the main reasons why we have a lot of servers that are going to be able to provide smooth gameplays to these players coming from different regions. And aside from that, we also provide them the language support so that if they want to be able to play the game, they don't really have to play it in just an English version, but they can play it on different languages so that it's going to be easier for them to be able to understand the game. But of course for them to also be able to have a smoother kind of gameplay. Because if you're going to be trying to play a game that is on another language, even for example, even for me, if I play it another language, it's going to be difficult for me, even if I can understand the basics of it. But if you're going to be able to provide any kind of localization effort for the users that you have on another region, really provides you better user retention. Because you know, even if you do a lot of marketing, the user retention is really going to be focused on localization and for you to be able to really provide a good gameplay to the users. Because some users from CIS wants this kind of gameplay and then the Chinese players want another kind of gameplay. So it's really going to be different. But if you're going to be able to provide all this in one ecosystem, the user retention and the user onboarding is really just going to be great. And I believe that's something that we have been able to do ever since we've been developing the game.
[00:51:13] Speaker C: Amazing. Yeah, I think definitely being able to cater to a wide range of players is great to hear from game developers.
I think that's it for our Q and A before we wrap up. A huge thank you to Louis and Bowen for joining us tonight and sharing their insights in the future of web3 gaming.
We definitely covered a lot of exciting ground from game infrastructure and player owned economies to the launch of Serif S3 and the evolution of layer three chains like Chelsea made by Blockus.
To everyone who tuned in, thank you for being part of this conversation and to stay updated, please follow Blockus on X which is at blokus and LinkedIn which is blockusgg as well as follow Serif, which is at Sarah. More events and exciting updates are coming soon. As a quick reminder, we'll be releasing the full audio of this AMA as a podcast on our Twitter. So please make sure to follow us as well. Follow our guests Louis and Bowen for more great content.
[00:52:14] Speaker A: Thank you, thank you. Thank you for your time everybody.
[00:52:17] Speaker B: All right, thank you Louis and thank you for everyone your valuable time to join in this ama. Thank you, guys.
